'“With Ubisoft+ Classics, we’re providing PlayStation players with another way to enjoy Ubisoft games on their consoles,” said Ubisoft’s senior vice president of partnerships, Chris Early, last year. Ubisoft + is already available on PlayStation through Sony's PlayStation Plus Extra and Premium tiers. Included games are said to be Assassin's Creed Valhalla, Watch Dogs Legion, Far Cry 6, Division 2, and various others. Recently, data miners allegedly found images with the Ubisoft + logo on Microsoft's Xbox Store backend. Two thirds of viewers agreed the content clearly shows the benefit of playing Watch Dogs: Legion.Of course, as with all these kinds of rumors and claims, take this information with a pinch of salt for now as Microsoft and Ubisoft have yet to officially announce the launch of the subscription service for Xbox.

Watching creators navigating the PAA experience as they built their resistance teams helped viewers follow along with the unique format in an intimate and entertaining way. Kelsey and Ify infusing their personalities into the gameplay as they built their teams helped increase favorability towards Watch Dogs: Legion. Conversation topics on Facebook revolved primarily around gameplay and Ubisoft, while YouTube conversations were heavily driven by Kelsey and Ify, with overwhelmingly positive responses.Ī forced exposure study testing the attitudinal impact of the campaign further proved the video’s success in achieving brand goals and resonating with the audience.Ĭlear branding via the title card and mention within the video’s introduction boosted awareness of Watch Dogs: Legion, while the social copy, text overlay, and demo of recruiting resistance squads conveyed that the game allows you to play as anyone. A canvs sentiment analysis of performance on Facebook and YouTube revealed that “Play As Anyone” was noticed and loved across both platforms.

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