There’s no “best” keyword category to focus on. And because they don’t get searches for that much, long tail terms usually aren’t very competitive. But when you add them together, long tails make up the majority of searches online. These terms don’t get a lot of search volume individually (usually around 10-200 searches per month). Phrases like “affordable life insurance for senior citizens” and “order vitamin D capsules online” are examples of long tail keywords. Long tail keywords are long, 4+ word phrases that are usually very specific. These almost always have less competition than Head Terms.

Keywords like “life insurance” or “order vitamins online” are examples of Body Keywords. Body Keywordsīody keywords are 2-3 word phrases that get decent search volume (at least 2,000 searches per month), but are more specific than Head Keywords. Because searcher intent is all over the place (someone searching for “insurance” might be looking for a car insurance quote, a list of life insurance companies or a definition of the word), Head Terms usually don’t convert very well.

Examples of head terms are keywords like “insurance” or “vitamins”. These are usually single-word keywords with lots of search volume…and competition. Here’s a breakdown of each keyword type: Head Terms

Check seo keyword